For Living Room, a multidisciplinary production house founded by creatives from video, photography, and music production, we developed a brand identity that reflects collaboration as its core value. The visual system was inspired by the iconic couch that frequently appeared throughout their productions, transforming it into a recognizable trademark and symbol of the creative space where artists, musicians, and filmmakers come together. The branding captures the intersection between artist and producer, creating a flexible identity that represents the collaborative process behind urban music, visual storytelling, and cultural creation.