Brands&People
2025
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3D Animation
3D animation for Brands&People
Overview
To support the launch of Cementos Moctezuma’s new visual identity, we developed a 3D animation focused on a key brand asset: their transport trailer. This vehicle, set to be featured in prominent displays, became a moving canvas to showcase the brand's renewed identity—rooted in tradition yet visually bold and contemporary.
The animation highlights the trailer as a symbol of strength, progress, and transformation. Through precise lighting, sharp camera movements, and a minimal yet powerful visual approach, we brought attention to the brand’s new graphic system, inspired by its legacy and crafted to resonate in high-impact scenarios.
This piece documents the visual shift of a brand grounded in its origins but built for the future.
Approach
This project was executed entirely in 3D to allow greater creative flexibility and precision when showcasing the new visual identity of Cementos Moctezuma. Unlike traditional filming, which is limited by location, lighting, and logistics, the 3D approach enabled full control over every detail—from surface finishes to lighting moods—offering a stylized and elevated representation of the brand.
Rendering the trailer digitally allowed us to explore bolder compositions, simulate fantastical lighting scenarios, and present the graphics in a way that’s visually impactful and conceptually aligned with the brand’s evolution. In projects where the identity must feel aspirational and larger-than-life, 3D animation becomes not just a practical choice, but a strategic one.